In this episode of the WellAttended Podcast, Gloria Shanstrom discusses how to write stunning press releases that will get published, the best times to send them out, and how to start forming relationships with the media. Be sure to listen to the end where she talks about the importance of having a curtain speech.
If you are organizing a convention, you must know how to write a killer press release. You’ll need to be able to write a press release to get your convention published in all major media outlets to attract a large audience. It’s also important to have a curtain speech after every presentation or panel discussion. You can let attendees know about other upcoming events, how to follow you on social media, and any other pertinent information about the convention.
Gloria has been involved in Denver Theatre since 1987. She has worked in marketing for the Temple Buell Theatre, co-produced the Denver Drama Critics Circle Awards, and was the marketing assistant at the Denver Center Attraction. She is currently the General Manager for the Colorado Theatre Guild. In 2004, she started Full Court Press, a company specifically designed to assist small non-profit arts organizations get a great press release out to the media.
Show Notes:
Gloria Shanstrom on Facebook – https://www.facebook.com/gloria.shanstrom
Email – shanstrom@comcast.net
Colorado Theatre Guild – http://coloradotheatreguild.org
